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AI vs Designers
Why AI Still Needs a Designer to Finish the Job AI has changed the creative landscape—fast. Logos in seconds. Layouts on demand. Copy at the click of a button. It’s impressive, efficient, and undeniably useful. But here’s the truth no algorithm can escape: AI can execute — but it can’t feel. And design without feeling is just decoration. AI Is a Tool, Not a Creative Partner AI works by analyzing patterns, trends, and data from what already exists. It predicts what should wor

Matt Fählman
Dec 16, 20252 min read


Why Every Business Needs a Branded Email (and Why Gmail Addresses Can Hurt You)
In the world of digital communication, your email address isn’t just a tool—it’s a first impression. When customers see your email pop up...

Matt Fählman
Aug 17, 20252 min read


What the SERP?! – Explaining the Search Engine Results Page Like You're Five
Let’s be honest— digital marketing lingo can sound like a secret club full of acronyms. SEO, CTR, PPC, ROI, SERP... it’s like the...

Matt Fählman
May 18, 20253 min read


🔥 "Your Instagram Profile Pic Is Killing Sales – Here’s Why"
A bad profile picture on Instagram can absolutely kill sales, and here’s why: 1. First Impressions Matter (You Don’t Get a Second One)...

Matt Fählman
Mar 28, 20252 min read


How Fahl Designs’ Exclusive Printer Discount Saves You Big on Your Print Materials
As a business owner, you know that every decision impacts your bottom line—especially when it comes to marketing materials and branding....

Matt Fählman
Feb 22, 20253 min read


Why Choosing a Brand Designer for Your Logo Protects You from Copyright Infringement (Unlike Canva or Google)
When you’re building your business, one of the first and most important investments you’ll make is in your brand identity. A logo is...

Matt Fählman
Feb 20, 20254 min read


Poorly Setup SEO is the Silent Killer of Websites
Why the #1 Killer of Websites Is Poorly Set Up SEO In the world of online business and digital marketing, it’s easy to get caught up in...

Matt Fählman
Dec 13, 20245 min read


Why Rebranding to a Modern Logo is Worth It: A Fresh Start for Your Brand’s Future
In today’s fast-paced, visually driven world, a logo is more than just a symbol. It's often the first impression a potential customer has...

Matt Fählman
Dec 9, 20245 min read


Rebrands Gone Bad!
Oh no! That's what I say when I see a rebrand that just doesn't hit the mark. This year Nokia decided to switch their Brand up. They...

Matt Fählman
Dec 4, 20231 min read


British Brands in England
I've been in England for two and a half weeks now and I must say, the British Brands do not disappoint. One of the troubles of overseas...

Matt Fählman
Oct 19, 20232 min read


Logo vs Branding Design
Many people are confused as often times us Graphic Designers talk about these two words in different context. I think the belief is that...

Matt Fählman
Aug 2, 20232 min read


Web Designer Advantages vs. User
There are several advantages to using a web designer for your website project: Professionalism: A web designer has the skills and...

Matt Fählman
May 18, 20231 min read
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